Ritz Crackers
Ritz Crackers, introduced by Nabisco in 1934, have a rich history that reflects the American spirit of resilience and innovation.
These buttery, lightly salted crackers were named by Sydney S. Stern, a Nabisco commercial artist tasked with creating the brand's identity. The crackers were initially marketed as an affordable taste of luxury during the Great Depression, offering a touch of elegance to struggling families nationwide.
The Ritz name is associated with luxury, thanks to the famous hotelier Cesar Ritz, although the crackers are not directly related to his hotel empire. Nabisco capitalized on this association, showcasing Ritz Crackers in advertisements portraying a sense of high-class indulgence, such as serving golfers and passengers on luxury cruise ships.
Over the years, Ritz Crackers have continued to be a beloved snack, adapting to changing consumer tastes while maintaining their classic appeal. Today, they’re available in various flavors and sizes, including the popular Ritz Bits and Ritz Fresh Stacks. The brand has also expanded globally, with a presence in the United Kingdom, Canada, and Spain, among other countries.
The success of Ritz Crackers can be attributed to their versatility, crunchiness, and the nostalgic comfort they provide. Whether enjoyed on their own, topped with cheese or peanut butter, or used as a base for various recipes, these crackers have found a special place in the hearts and pantries of millions of people worldwide.