Werther’s Original
Werther’s Original is a caramel candies brand with a rich history and is known for its smooth and creamy texture. The candy was first invented in 1903 in the small German town of Werther, Westphalia, by a confectioner named Gustav Nebel.
The original recipe remains a closely guarded secret and includes real butter, fresh cream, refined white sugar, brown rock sugar, and a pinch of salt.
The candy is named after the town of Werther, where the company was founded, and its original German name was Werther's Echte, which translates to "Werther's Genuine." The brand was later rebranded as Werther's Original for the international market, with the change occurring in the 1990s to appeal to a broader audience.
August Storck KG, a Berlin-based confectionery company, has been making Werther’s Original since 1969. The brand offers various varieties, from hard to soft caramels to caramel popcorn.
One of its unique selling points is that it's made with high-quality ingredients, such as real butter and fresh cream, which contribute to its rich and smooth flavor. Over the years, the brand has become synonymous with intergenerational bonding and is often associated with grandparents due to a highly successful advertising campaign featuring a grandfather and his grandson.
The brand has also introduced sugar-free versions of its candies and has expanded its product line to include specialty flavors for different seasons, such as Pumpkin Spice and Caramel Apple, to cater to a broader range of candy lovers!