WarHeads
WarHeads, the iconic sour candy brand, was originally invented in Taiwan in 1975 and introduced a new experience for candy fans.
The brand gained popularity in the United States after importing it in 1993 by The Foreign Candy Company of Hull, Iowa. Impact Confections, the current distributor in the U.S., acquired the brand in 2004, expanding its distribution and contributing to its growth in popularity.
Original flavors of WarHeads include black cherry, blue raspberry, lemon, green apple, and watermelon. Over the years, the product line has expanded to include various forms such as gummies, jellybeans, energy drinks, and more.
The brand's success is partly attributed to the "dare factor," where kids challenge each other to see who can tolerate the longest sour candies. The characteristic intensity of WarHeads comes from the addition of malic acid, which is present in some wines and fruits.
Today, WarHeads are popular in the United States and many other countries with large economies. They are known for their extremely sour taste, which is both a challenge and a delight for candy lovers.