Vidal Candies
Vidal Candies, a Spanish confectionery manufacturer founded in 1963, has a rich history of innovation and international expansion, including a strong presence in the US market. Initially established in the town of Molina de Segura, the company was founded by the Vidal family with a clear objective of satisfying the needs of consumers worldwide.
Over the years, Vidal Candies has become a leading manufacturer of licorice and gummy candies, producing 50 million units a day and exporting its products to more than 60 countries worldwide (source: Abasto, 2017).
The company is known for its wide range of products, including filled jelly sweets with 3D designs, center-filled gummies, pectin-filled sweet foam, and more. Vidal Candies' strong markets include the US, the UK, France, Portugal, and Spain, with the company being recognized for its commitment to quality and innovation.
This is evidenced by its certifications, including ISO 9001, British Retailer Consortium (BRC), International Food Standard (IFS), and Kosher and Halal certifications, showcasing its dedication to meeting diverse consumer needs and preferences.
Vidal Candies has also been a pioneer in the confectionery industry, being the first Spanish company to participate in the ISM Exhibition in Germany and the first in Spain's sugar confectionery sector to obtain the ISO 9001 Certificate.
The company's continuous efforts in research and development have led to the introduction of new products and technologies, including the patenting of the first plastic jar to display candies at the point of sale, further emphasizing its innovative spirit.
In the US market, Vidal Candies has gained a strong foothold by catering to the diverse preferences of American consumers. The company has introduced various flavors and formats that appeal to the US market, such as limited-edition and seasonal offerings.
By focusing on quality, innovation, and meeting the needs of consumers worldwide, Vidal Candies has become a prominent name in the global confectionery industry and continues to grow and maintain its position as a market leader.