Twizzlers
Twizzlers is a beloved candy brand with a rich history dating back to its establishment in 1845 by the Young & Smylie Confectionery Company. The brand, officially adopted in 1870, introduced its licorice candy in 1929, marking the beginning of what would become a popular treat enjoyed by many.
Over the years, Twizzlers expanded its flavors beyond its original black licorice to include strawberry, grape, cherry, and more, contributing to its enduring appeal. In 1977, The Hershey Company acquired Twizzlers, enabling the brand to grow further through new flavors and product innovations.
The mixture is then extruded through special nozzles, creating the candy's signature twisted shape and hollow core. This process is crucial to achieving the consistent quality and appearance that consumers have come to expect from Twizzlers.
The brand has also made a significant impact on popular culture. For example 1998, Twizzlers broke the Guinness World Record for the longest piece of licorice, measuring 1,200 feet long and weighing 100 pounds. Additionally, astronaut Neil Armstrong reportedly expressed a desire for Twizzlers during the historic 1969 moon landing, further cementing the candy's place in history.
Today, Twizzlers continues to innovate and offer various products, including limited-edition flavors and formats, such as the Pull 'N' Peel and Filled Twists. The brand remains a popular choice for movie theater snacks and a staple in the American candy landscape.