Trolli
Trolli is a German confectionery brand known for its wide range of gummy candies, marshmallows, and soft licorice gums.
Willy Mederer founded the brand in 1948 in Fürth, Germany, initially producing pasta before transitioning to confectionery.
The Trolli brand name was registered in 1975 and became the company's trading name in 2012. Willy Mederer's son, Herbert Mederer, succeeded him as the owner in 1984, further expanding the brand with innovative creations like the Trolli Burger, one of its most iconic products.
The company now has factories in Germany, Spain, Indonesia, China, and the Czech Republic, and it sells its products in over 80 countries.
Trolli's unique selling point is its "Weirdly Awesome" approach, which features a variety of creative and sometimes bizarre candy shapes and flavors, such as sour gummy worms, bears, and burgers.
The brand's commitment to quality and innovation has led to its success in the global confectionery market.
In the United States, Trolli's operations were sold to Ferrara Candy Company in 1996. Since then, Ferrara Candy Company has continued to market and distribute Trolli products in the country.