Sour Patch Kids
Sour Patch Kids is a famous brand of soft candy with a unique taste experience that transitions from sour to sweet. The candy was created in the early 1970s by Frank Galatolie, named initially "Mars Men," while working as a confectioner at Jaret International in Canada.
The initial concept was to capitalize on the space craze of the 1970s by shaping the candy as Martians. Later, in 1985, the brand was renamed Sour Patch Kids to align with the Cabbage Patch Kids craze of the 1980s, with the candy's shape being changed to resemble children. This rebranding helped the candy gain popularity in the U.S. market.
The candy's distinctive taste comes from a coating of inverted sugar and sour sugar, which includes tartaric and citric acids that create a sharp burst of sourness. The sweetness of the chewy, fruity center then balances this sour coating.
Since its initial launch, the brand expanded to include variations like Sour Patch Kids Extreme, which features an additional layer of lactic acid for an even more intense sour experience, and Sour Patch Kids Watermelon, which offers a fruity twist on the original flavor.
Sour Patch Kids have a significant presence in popular culture, with the brand collaborating with celebrities and being featured in various media. In 2021, Sour Patch Kids partnered with singer Olivia Rodrigo, whose debut album was titled "Sour," creating a natural brand synergy. The candy has also been mentioned in movies and songs, showcasing its impact on pop culture.
The brand has continued to innovate and stay relevant with marketing campaigns, such as the "Sour Then Sweet" tagline, which emphasizes the candy's unique taste transition. Sour Patch Kids has also expanded its product line to include cereal, ice cream, and other treats that incorporate the candy's signature sour-sweet flavor profile.
Overall, Sour Patch Kids is a beloved candy brand with a rich history and a unique taste experience. Its sour-then-sweet flavor transition appeals to consumers. The brand's innovative marketing and collaborations have helped it maintain a strong presence in the candy market and popular culture.