Snickers
Snickers is a widely recognized and popular brand known for its chocolate bar, which features a delectable combination of nougat, caramel, and peanuts encased in milk chocolate. The Snickers brand has a rich history, dating back to 1930 when Mars Inc. first introduced it.
The founder, Frank Mars, named the candy bar after his beloved horse. Initially, the candy was sold for five cents in the United States.
Over the years, Snickers has expanded to include various product variations, including Snickers with almonds, dark chocolate, white chocolate, ice cream bars, and more. The brand is celebrated globally for its satisfying taste and has been recognized as the bestselling candy bar in the world, with annual global sales exceeding $380 Million.
Snickers has a strong presence not only in the United States but also in the United Kingdom and Ireland. It was initially marketed as the Marathon bar until 1990 when the name was changed to align with the global Snickers brand.
This candy has not only left a mark on the confectionery landscape but has also been a part of pop culture references, such as being mentioned in movies and songs. The brand has continued to innovate and stay relevant with marketing campaigns like "You're not you when you're hungry," which has resonated with consumers worldwide.
Snickers has also been committed to quality, ensuring that its recipe remains appealing and that the brand continues to meet its customers' changing preferences and desires for something new and exciting never made before.