Skittles
Skittles is an iconic brand of fruit-flavored candy that was introduced in the 1970s in Britain and later brought to the United States in 1979. The brand is known for its colorful candy shells and various fruit flavors, contributing to its long-standing popularity.
Skittles initially gained recognition in North America as an imported product but quickly caught on, leading to domestic production in the United States starting in 1982. The brand's slogan, "Taste the Rainbow," was introduced in 1994 and has been a key element of its marketing and identity ever since.
Over the years, Skittles has expanded its product line to include various flavors and limited-edition versions, such as Sour Skittles and special-themed candies. The brand has also made headlines for its social media campaigns and initiatives, such as temporarily changing the color of its candies to white in support of Pride month.
The brand is owned by the Wrigley Company, a division of Mars, Inc., and continues to be a beloved candy choice globally. Skittles are made using a base of sugar, corn syrup, hydrogenated palm kernel oil, natural and artificial flavors, and colors to create their signature taste and appearance.