Nerds Candy
Nerds Candy is a beloved confectionery product that candy lovers have enjoyed since its introduction in 1983. The candy was initially created by the Willy Wonka Candy Company, which was established just a month before the release of the film "Willy Wonka & The Chocolate Factory" to promote the movie.
The Willy Wonka Candy Company was eventually purchased by Nestle in 1988, and the Ferrara Candy Company, a subsidiary of Ferrero Group, now produces Nerds. However, Nestle still distributes it internationally.
Nerds are known for their unique, small, and crunchy candy pieces in various flavors. The most popular flavors include Strawberry and grape, one of the original flavors that remains a favorite today. Over the years, several new flavors have been introduced, such as Cherry and Orange, and the brand has also expanded to offer different product variations, including Nerds Rope, Big Chewy Nerds, and Gummy Clusters.
The candy has undergone some changes in ownership and has seen various product innovations. In 2018, the brand was acquired by the Ferrara Candy Company, which is part of the Ferrero Group. This acquisition marked a new era for Nerds, with the company continuing to innovate and introduce new products to the market.
Nerds have a strong presence in the candy aisle, and their annual sales have skyrocketed from $50 Million to $500 Million in recent years, indicating their enduring popularity. The candy is celebrated for its unique texture and wide range of flavors, appealing to children and adults alike.
The ingredients for classic Nerds in the Grape and Strawberry flavor combo include dextrose, sugar, malic acid, corn syrup, natural flavors, carnauba wax, carmine color, and a series of blue and red food colorings. The manufacturing process of Nerds involves forming sugar crystals into the distinctive Nerds shape and coating them with flavored candy shells.
Overall, Nerds Candy has a rich history, starting with its creation by the Willy Wonka Candy Company and continuing under the ownership of Nestle and the Ferrara Candy Company. The brand has maintained its popularity through product innovations and a wide range of flavors, making it a beloved candy worldwide.