Mars Candy
Mars Candy, a well-established confectionery brand, is widely recognized for its iconic products, such as M&M’s, Snickers, Orbit, Extra, Skittles, and KIND, enjoyed in over 180 countries.
The Mars company, founded in 1911 by Frank C. Mars, has a rich history that began with the production of buttercream candies in Tacoma, Washington. Over the years, Mars expanded its product range to include numerous confectionery, food items, and pet care products. Mars is one of the largest privately held companies in the United States, with annual sales reaching nearly $50 Billion in 2023.
The company has a significant global presence, with operations in over 80 countries and its products sold in over 180 countries. Mars has been a leader in innovation and sustainability, focusing on product development and reducing the environmental impact of its operations. For example, the company has introduced smaller versions of its candy bars to meet consumer demand for portion control and has launched initiatives to reduce packaging waste.
Mars has a diverse portfolio of products, including popular candy bars such as the Mars Bar, Milky Way, Snickers, and other confectionery items like M&M’s and Skittles. The company also offers various products under the Orbit and Extra brands, including gum and mints. Mars is committed to product safety and quality, ensuring its treats are made with rigorous testing for taste and quality.
The company's commitment to growth and expansion is evident in its acquisitions and investments in research and development. Mars has made several strategic acquisitions over the years, including purchasing the pet food company Kal Kan Foods, Inc., which led to the creation of the Waltham Centre for Pet Nutrition. This research and development center focuses on pet animals' nutritional needs and preferences, supporting the Mars Petcare division.
Overall, Mars Candy is a global leader in the confectionery and food industries, known for its iconic products and commitment to quality, innovation, and sustainability. The company's history, spanning over a century, reflects its dedication to creating products that people and their pets love and its efforts to impact the world through responsible business practices positively.