Kit Kat
Kit Kat is a beloved chocolate-covered wafer candy bar created by Rowntree in the UK in 1935. Originally known as "Rowntree's Chocolate Crisp," it was later renamed Kit Kat in 1937.
Since its inception, Kit Kat has expanded to offer a variety of flavors to cater to diverse tastes worldwide. In the US, Hershey distributes Kit Kat, while Nestlé oversees the brand worldwide. This split in distribution has resulted in different flavor profiles worldwide.
For instance, the US market offers flavors like classic milk chocolate, dark chocolate, white chocolate, mint + dark chocolate, and duos mint and dark chocolate.
Additionally, seasonal and limited-edition flavors, such as pumpkin pie and birthday cake, have been introduced to cater to American consumers.
Sustainability is also a key focus for Kit Kat in the US. The brand has made strides towards sustainable practices by being one of the first global chocolate brands to use 100% sustainably sourced cocoa through the Nestlé Cocoa Plan and Rainforest Alliance Certification.
This commitment to sustainability highlights Kit Kat's efforts to evolve with consumer preferences and address global issues in the food industry.
With its crispy wafer coated in various chocolate flavors, Kit Kat has been a favorite among consumers worldwide. The brand's ability to offer classic and unique flavors has allowed it to maintain its popularity and relevance in the competitive candy market.