Hi Chew

Hi-Chew

Hi-Chew is a popular chewy candy that originated in Japan and was first released in 1975. The candy was initially created to address the cultural taboo in Japan against taking food out of one's mouth while eating by developing an edible chewing gum that could be swallowed.

Taichiro Morinaga developed this concept, seeking to create a candy that would mimic the experience of chewing gum but be more culturally acceptable in Japan.

Over the years, Hi-Chew has expanded its range of flavors, and it is now available in many flavors in the United States, including candy apple, strawberry ice cream, key lime pie, Blue Hawaii, and more. The candy is known for its unique texture, similar to a cross between chewing gum and fruit-flavored candies in Western countries.

The Hi-Chew brand has a rich history. Its parent company, Morinaga, has roots dating back to 1865, when its founder, Taichiro Morinaga, was born. Morinaga moved to America in 1888 and started working for a candy company, eventually developing a passion for candy-making.

In 1956, the predecessor of today’s Hi-Chew was introduced as a tasty strawberry-flavored morsel that could be chewed like gum. Since then, the brand has grown and evolved, with over 200 flavors introduced.

In the United States, Hi-Chew is sold in many chain stores and has become increasingly popular, with 1 billion pieces consumed annually as of 2024. The brand has also been promoted in collaboration with Major League Baseball players, contributing to its growing popularity.

The candy is made with natural fruit juices and undergoes rigorous quality control measures to ensure that it meets the required quality and safety standards.

Hi-Chew is known for its long-lasting flavor and attention to detail in its production process. It involves mixing the ingredients in a large mixing tank and subjecting the candy to sensory evaluations to ensure that it meets the required taste, texture, and aroma standards.