Bubble Yum Bubble Gum
Bubble Yum Bubble Gum is a brand that has entertained bubble-blowing enthusiasts for decades. Its roots go back to 1975, when Life Savers, a division of The Hershey Company, introduced it.
Bubble Yum revolutionized the market by being the first soft bubble gum in the 1970s. It offered a delightful chewing experience that was easy on the jaw and perfect for blowing bubbles.
The brand's journey began with the Original Flavor Bubble Gum, which quickly became a consumer sensation for its juicy flavors and bubble-blowing potential.
This success led to the annual official Bubble Yum World Series Blowout championships in the late 90s, showcasing the gum's popularity and the competitive spirit of bubble-blowing.
In 2000, the Hershey Company acquired the Bubble Yum brand from Nabisco, ensuring its continued production and innovation in flavors. This acquisition was pivotal for Bubble Yum, as The Hershey Company expanded its gum portfolio and took the brand to new heights.
Bubble Yum has since diversified its flavor range, introducing a variety of fruity flavors to cater to different taste preferences. Some flavors graced the Bubble Yum lineup include watermelon, tropical punch, grapes, cherries, apples, raspberries, and strawberries.
However, due to changing consumer tastes and market demands, only Bubble Yum Jolly Rancher Blue Raspberry and Cotton Candy flavors have remained on the shelves, each containing ten individually wrapped pieces of soft chewing gum.
The brand has faced its share of challenges and controversies, notably in 1977 when rumors spread that Bubble Yum contained spider eggs.
The company proactively addressed these rumors, issuing a full-page rebuttal in prominent U.S. newspapers to dispel the myth and restore public confidence.
Over the years, Bubble Yum has maintained its status as a beloved brand. Its mascot, Floyd D. Duck, encourages people to "blow their own bubble" and enjoy the fun of chewing Bubble Yum gum.
The brand's history is a testament to its enduring appeal and the joy it has brought to generations of gum chewers and bubble blowers.