Altoids
Altoids, the curiously strong mints, have a rich history dating back to the 18th century. They were first created in 1781 by Smith Kendon in London, not as a remedy for bad breath but to help with stomach aches and intestinal discomfort.
The original recipe included peppermint oil, which was believed to have medicinal properties. Over the years, the brand has evolved, and the mints are now available in various flavors and formats, including gum and sours.
The iconic metal tins that Altoids are sold in were introduced in the 1920s, adding to their distinctive identity. These tins have become a popular collectible item. They’re often repurposed for various uses, such as holding small items like sewing kits or as a stylish container for other mints or candies. The unique packaging has significantly influenced Altoids' success and brand recognition.
In the 1930s, Altoids production moved to the United States, where the brand became part of the Life Savers Company. The brand's popularity continued to grow, and in 1999, the Wrigley Company acquired it.
Wrigley, a subsidiary of Mars, Inc., has since expanded the Altoids product line to include new flavors and formats, such as sugar-free options and Altoids Smalls, which are smaller, bite-sized versions of the classic mints.
Altoids is a well-known brand in the United States. In fact, the brand's unique history and distinct packaging have contributed to its enduring consumer appeal. Altoids' commitment to quality and innovation has allowed the brand to maintain a strong presence in the competitive mint market.